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muirs new brand

New Name and Branding

May 6, 2024

E.E. Muir & Sons recently announced it is changing its name to Muirs and introducing a new brand position of 'Grow Forward™' to highlight the company's modern approach and expansion ambitions. This is the first change to the company's name in nearly 30 years, with CEO and Managing Director Andrew Muir saying it is an evolution of the brand to better support the company's deliberate shift to focus on innovative, sustainable products and practices - acknowledging the change won't be too unfamiliar to those in the sector. Grow Forward™ is a clear articulation of this to our clients, supply partners and our people, and is supported by our company values which encourage our team to passionately innovate, create value and grow while remaining authentic and respectful towards our customers and other stakeholders in the industry.

The new Muirs Identity will start to come to life from mid to late May as we lead into our Major Partnership at Hort Connections in early June.